In the Care phase, someone is often already a Special Database customer. During the first phase, you first want people to recognize your product or service. And more importantly, start to associate with a certain (latent) need that they have. This is the See phase. During the next phase, you want people to know what you stand for and what Special Database distinguishes your product or service. People have to start thinking about the product or service during the so-called Think phase. During the last phase, the Do phase, you want them to take action. In the online world we mean: convert! The finesse within the phasing lies in excluding target groups from the Special Database previous phase. In addition, you only target people from the previous phase if they have interacted.
So if someone clicks on the banner Special Database in phase 1 (See), only then will he see the banner from phase 2 (Think). This process ensures a careful flow between your campaigns, literally a funnel setup in Special Database terms of volume. A good start is half the work. Especially if, with the help of the right data, you can often start more targeted than you thought possible. We start with a customer view and enrich this with data from existing Special Database sources, such as Google Analytics, the Facebook Audience Pixel or Google Ads Target Groups.
These resources often help you gather Special Database correlating insights that sometimes you couldn't have come up with on your own. A good example of this can be seen in the 'Audience Insights' screenshot below. For example, the Special Database target group appears to have a correlation of 7+ on 'baby and toddler clothes', but is also in the market for 'fashionable shoes'. Some correlations are very logical: someone 'in-market for used cars' is often also 'in-market for car parts'. But someone 'interested in foreign news' can also have an excessive Special Database interest in a specific car make.
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